Mat-Cha-Doh’s Workshop Program Adopted as a Training Trip “Explore the marketing opportunities through the unique experiences in Japan!”.


Matcha Tea Workshop

 

A global cosmetic company has adopted our cultural workshop plan as one of their bicultural exchange programs for their staff. Our plan provided them a visit to a private tea room in Futako-tamagawa where they experienced a tea ceremony followed by a gourmet Japanese bento box.

  • The main theme of the event was “to explore the marketing opportunities through the unique experiences in Japan”.
  • Two sub-themes were set as, “Why does matcha fascinate people worldwide?” and “What is the essence of matcha?”.

Each guest tried to search for answers from a lively conversation with our host at an authentic tea ceremony room.

After much thoughts and surprises, they came up with three points; “Genuine taste of matcha (amazing balance of quality sweetness and bitterness)”, “the history and the spirit that lie behind the culture of tea” and “a health benefit of the tea as whole tea leaves are consumed.

” Questions to our host, Mr. Doi seemed never ending and the event ended full of excitement.

 

抹茶道の文化体験プランが、グローバルに展開しているスキンケアメーカーさまの社員向け二国間交流イベントプログラムの一環として採用されました! 二子玉川のお茶室にお招きして、茶道と高級和食弁当でおもてなし。

  • イベントの主題は、「日本で様々なを体験をしながら、マーケティングにつながる何かを会得する」です。
  • 我々のプログラムでは、「世界でブームを巻き起こしている抹茶が、なぜ、そこまで人を惹き付けるのか? 」「本質は何か?」 をサブテーマとして掲げ、本格茶室で、亭主とコミュニケーションを重ねながら、それぞれに、答えを探していただきました。

驚きと共に、共通して会得されていたことは、次の3つです。 「抹茶の本当の美味しさ(高品質な甘みと苦みの絶妙なバランス)」「お茶文化の背景にある歴史や精神性」「茶葉を丸ごといただくという健康面でのメリット」。

皆さま、とっても快活で、亭主 土井さんへの質問も絶えることがなく、大変な盛り上がりでした。

 

The Scenes from Our Workshop

Tea Master

 

Matcha Tea Workshop

 

Matcha Tea Workshop

 

Japanese bento box

 

Matcha Tea Workshop

 

Matcha Tea Workshop

 

Matcha Tea Workshop

 

 

 

Mat-Cha-Doh provides a workshop for groups in this capacity.
If interested, please contact us below.

 


About Mat-Cha-Doh

We at Mat-Cha-Doh provide Japanese cultural experiences in Tokyo centered around Cha-do, the way of tea, said to be the epitome of Japanese culture. We focus on Matcha (ground green tea), the main item of Cha-do, and its amazing powers. We offer information on a Matcha-energized healthy life through our blogs, online shop, Facebook, Instagram, and Twitter.